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WHO WE ARE AND WHAT WE DO

We founded our business in 1952 we started as importers of bicycles parts , accessories. we extended our business by adding fitness equipment category .. and now we have some of the best brands worldwide in both in both fields , we are sole agents for Orbea (Spain) peruzzo (Italy) MFI(Taiwan) and distributes for many other brands, Our business in 1952 we started as importers of bicycles parts and now we have some of the best brands worldwide.

Our retail store in Egypt is something we came up by living in Cairo as we faced need for bike shop with heart and this special feeling that you are willing to return for bike repairs, new accessories or maybe just for coffee or refreshing cold drink in hot summer day. We are all living life where cycling is taking big part of our lives with all the environmental issues and we are more than happy to offer people products they can't get in other stores and support green thinking.

Our concept is bikes and coffee what makes Simple Bike Store special with it's homelike atmosphere where you can enjoy Cima Coppi coffee from IL MAGISTRALE Espresso Roasters. If you are not coffee person you can refresh your soul with one of Fritz Kola different tastes or just read some cycling literature. It is definitely a place where to meet nice people and hang out any time as our opening hours are also not typical bike shop hours.

Sporteye Store is one of services from AbouElGoukh (HOWAIDA HASSAN FAHMY AND PARTNERS’s)